Carbon removal – let’s break it down
Navigating the constantly shifting landscape of sustainability is a challenge for any company. As a digital design studio, Kontrapunkt already has a tendency to look at things a bit closer in hopes of getting a better understanding. So that’s what we’ve done with our own sustainability efforts. One of the ways we try to balance our carbon footprint is through carbon removal — an innovative yet complex array of technologies designed to capture CO2. To better understand how it works, we break it down one animation at a time. Let’s take a look.
Put simply; carbon removal is the process of removing carbon dioxide from the atmosphere and locking it away with the aim of slowing climate change. It shouldn’t be mistaken as a substitute for cutting greenhouse gas emissions; rather, it should be regarded as a complementary tool that companies and other entities can utilise to offset their emissions.
That’s also why we do it. On the surface, a design studio like Kontrapunkt may seem eco-friendly. However, the design industry relies on data centres, large files, software, and the internet to carry out digital work, and digital infrastructure contributes significantly to our carbon footprint. Some call these emissions unavoidable, but in the current state of the world, institutions and companies alike ought not only to ponder but take action on all the emissions they generate. Regardless of what we choose to call them.
We encourage you to read our carbon removal breakdown with your usual critical eye, keeping in mind that the projects Kontrapunkt invests in do not directly reduce the CO2 we use. We’re trying to balance our carbon footprint by investing in projects that remove CO2 from the atmosphere, equivalent to the CO2 we’re admitting in the first place. In other words, carbon removal balances our footprint by investing in technology that removes what we cannot reduce.
So, circling back to the beginning. Carbon removal — let’s break it down.
