Queen Margrethe II of Denmark

50 Majestic Years

  • Client

    Queen Margrethe II of Denmark

  • Industry

    Public Institutions

  • Deliveries

    • Storytelling & Tone of Voice
    • Visual Identity
    • Campaign Production
    • Bespoke Typeface

Designing an emblem for the Queen of Denmark’s 50th jubilee is both a tremendous honour and an exercise in design heritage. Inspired, in part, by Queen Margrethe's personal surroundings and passion for art, the typography’s ornate form stems from the lavish style of the late Baroque period and the Acanthus leaf ornamentation of the time. Adorned by a bespoke illustration of the Royal Crown, the emblem’s typography is partly set at a 90-degree angle, giving it an abstract quality - a playful nod to Queen Margrethe’s creative spirit. Vivid, coloured versions of the emblem reflect Her Majesty's passionate and cheerful outlook on life.

Special thanks to

Jonas, Laurits from Kontrapunkt.

Get in touch

Bo Linnemann

Bo Linnemann

Founding Partner & Chairman Kontrapunkt Japan

bl@kontrapunkt.com

+45 40 45 18 83