A pension company that puts people first

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    • Brand Strategic Consulting
    • Culture & Change Management
    • Employer Branding
    • Visual Identity
    • Naming & Brand Architecture

When Nordea Liv & Pension switched ownership from a bank to its customers, it was more than just a change of ownership, it was a chance to reimagine what a pension company can be, in close collaboration with the company’s board of directors. Our research phase exposed one striking and constant characteristic throughout the company: a human connection. Unlike their competitors, there was a real ambition to not only to secure customers’ savings but also to provide a framework for the good life. This insight proved pivotal for developing the new brand, Velliv - a true expression of their human focus and empathic values.

Special thanks to

from Kontrapunkt.

Get in touch

Johan Lawaetz

Johan Lawaetz

CEO & Partner, Copenhagen

+45 30 85 80 35