Flipping the corporate script

KIRKBI Climate is an investment company established in 2025 by KIRKBI, the holding company of the LEGO group, and the Kirk Kristiansen family. They’re playing an active role in addressing global climate change across energy, circular plastics and land sustainability. But what makes them unique isn’t just their commitments, but their long-term view. They invest to create catalytic impact; with a systemic approach and patient capital to unlock system-wide change. In other words, they aren’t looking to pick just one winner. They want to change the game. Together, we created a corporate film that embodies their character and approach: They say they invest for future generations, so they invited a group of international students to ask them some questions on the spot. The resulting film flips the usual corporate film script on its head, inviting skepticism rather than skirting around it. By weaving together emotional storytelling with the action that back up their claims allows KIRKBI Climate’s approach to reach more people and rally partners to their cause.