Creating a dynamic and coherent brand for the future of Danish broadcasting

Back in 1988, when TV 2 first appeared on screens in Danish living rooms, it was one TV station with one channel. Today, TV 2 is a digital media company that meets its audience on the move, in queues, during breaks, or at home on several different screens at the same time. Creating unity between all of these touchpoints is of vital importance, in an age when the average Dane’s media consumption is in continual transformation and the entertainment industry is in constant change. In close collaboration with TV 2, we created one coherent brand identity, visual hierarchy and design system, encompassing new logos, typography, colour, motion and iconography that embraces all of TV 2s brands across corporate, streaming and flow.