An award-winning app for award-winning journalism

Recognised multiple times as Editor’s Choice on the Apple App Store, Curio has carved a niche for itself by publishing curated stories selected to make you think, challenge your beliefs, and bring new perspectives to the listener. We set out to understand what listeners, staff, and stakeholders thought about Curio - to better position the brand, communicate their beliefs and deliver on their promise. We workshopped, tested, and refined Curio’s value proposition to answer our challenges. The result was a clearly defined brand platform, an authentic tone of voice and a visual identity to bring the virtues of their unique platform to life.