Mitsubishi Motors

A global rebrand to take Mitsubishi Motors into the future

  • Client

    Mitsubishi Motors

  • Industry


  • Services

    • Brand Strategic Consulting
    • Interior, Signage & Wayfinding
    • Design Activation
    • Visual Identity

We were asked to develop a global brand identity for Mitsubishi Motors, aligning it with a new strategy to create a stronger emotional bond with vehicle owners in a mobility market that’s changing fast. In collaboration with the company’s design team, we created a comprehensive global design solution encompassing brand story and narrative, visual identity, bespoke typeface, interior and exterior dealership design, signage systems, identity and packaging guidelines - a super-charged brand for a mobility industry in transition.

Special thanks to

Troels, Torsten, Rasmus, Philip, Bo, Line from Kontrapunkt.

Get in touch

Philip Linnemann

Philip Linnemann

Executive Creative Director & Partner

+45 33 93 18 83