A global rebrand to take Mitsubishi Motors into the future

We were asked to develop a global brand identity for Mitsubishi Motors, aligning it with a new strategy to create a stronger emotional bond with vehicle owners in a mobility market that’s changing fast. In collaboration with the company’s design team, we created a comprehensive global design solution encompassing brand story and narrative, visual identity, bespoke typeface, interior and exterior dealership design, signage systems, identity and packaging guidelines - a super-charged brand for a mobility industry in transition.