An iconic design moves forward

In a rapidly evolving digital world, Danske Bank has unveiled a refreshed visual identity that balances its rich heritage with modern demands. The new design system meets the needs of a digital-first future. Inspired by the bank's iconic design from 25 years ago, the refined design is spearheaded by the separation of the name and boxes from the bank’s previous logo, creating a simpler, more contemporary expression while maintaining recognizability. The introduction of a 'progress bar' symbol and an updated typeface reflects the bank’s mission to drive sustainable progress and reliability as it moves forward in a changing world.