Focused forward

Jyske Bank has grown from a regional bank into one of Denmark’s largest, without losing the distinct character that made them stand out in the first place. Tasked with revitalising this foundation, we created a visual identity that reflects both their scale and their closeness. At the centre sits the iris, a symbol that has followed the bank for decades, and now given new life. Its essence remains, yet reimagined into something more dynamic, more precise, and unmistakably forward-looking. A mark shaped by the ability to zoom in on the finest detail and zoom out to understand the full picture. The identity is further grounded in a strengthened wordmark, a warm and confident typographic voice, and a green colour palette with its own expressive tone. Together, they form a bank that meets customers at eye level while keeping a firm grasp on the wider perspective. The result is a living brand shaped by competence, informality, and action, and a Jyske Bank that feels more connected to its origins than ever, as it steps into the future.