New perspectives on sustainability communication

As the largest and most ubiquitous Japanese beverage company, the Suntory Group knows and respects the source of all their business — water. To help Suntory tell the story of their sustainability initiatives in an engaging and easy-to-understand way, Kontrapunkt organised a creative concept around their corporate philosophy: “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.” In the booklet, you’ll meet water personified as both the narrator of the story and as the character whose viewpoint we see the world from. With an illustration, writing and layout style constructed in layers, the aptly named Ripple Effect booklet gives audiences various ways into the interconnected themes and initiatives. A change of perspective to capture new audiences and inspire continued action. Always flowing, always progressing.